Converse - XVIIIth Century & Toy shop
Conception + Branding Design + Social Networks
What do you do when you have to create a capsule collection for timeless shoes, with the themes XVIIIth century and toy shop ?
You wonder what if we had instruction manuals to become one of those geniuses from that great century !
- Converse (fictive)
- Dexter Forestier
- Clothing
- Conception, Design, Art Direction
- School Project
The Creative Adult is the Child Who Survived.
– I don’t know who said it first, but I discovered it with Max Büsser, so I’ll say it’s from him
The XVIIIth century has been en era of great geniuses, that shaped the world through their vision. On the other hand, toys are those things that come with instructions and tell you how to get fun. We wondered what if becoming a genius was as easy as reading one of those instructions manual ?
For that we took three famous people from the XVIIIth century and the legends associated to them, and we turned them into stupidly simple instructions, that even a 3 years old could apply. If only that was as easy…
Want to be a great composer ? Easy : go deaf, put on a wig and play sol sol sol mi ! Voilà…
Want to discover gravity ? Just take a nap under an apple and wait for it to fall on your head !
Finally, to create a painting that will survive time, go take a bath and play with the water.
The light tone brings back to the irreverence of the child, and what might seem as mockery at first, is here to emphasize on the fact that it always seems easier when you look back at it.
Finally, we wanted to play with the warning messages that become more and more present everywhere.